On TikTok, a new generation of witches is going viral.
: “The fact that there were other people out there living this life and I could see them on social media and they were not hiding, it was kind of like coming into the LGBTQ community. I thought, ‘Wow there are people just like me and they aren’t scared to be who they are.’”
But while those methods have skyrocketed their follower counts, they’ve also irked what are referred to as “elder witches,” or people who consider themselves lifelong studiers of the craft. “A lot of the older witches are stuck in a certain way where they do things that they think is respectful and right, and it clashes with the newer witches who are brought up more ‘new age,’” says Bunny. “For example, some people don’t like technology in witchcraft, like how you can get your tarot read online.
“I get hexed, like, once a month,” Frankie, who was part of the mass hexing, says nonchalantly. “Some people take witchcraft and they're like, ‘I’m going to use this because I don't like this person.’ But I'm very, very protective of my energy.” A self-described empath, Frankie doesn’t like to focus on the negative. “I wouldn't even describe it as a rift,” she says of the conflict. “It's more of, ‘OK, I see you not doing this and I'm not going to vibe with you then.
As evidenced by the influx of politically charged videos over the past few weeks, the new generation emblematic of #WitchTok is not scared to speak out. “We’re definitely not afraid of anyone else’s opinions and we’re not going to take anyone else’s shit,” says Rue. “We grew up watching TV shows of people leading revolutions and not letting the previous system define us or confine us.
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