Insider is planning to restructure its newsroom to bring more content in front of its paywall, Nicholas Carlson, global editor-in-chief of Insider, said.
"[I]f you have juicy, fascinating details about anybody who has a big name or really matters to a lot of people, they will hand us their credit card information," Carlson said.
"That stuff just isn't driving new subs for us as much as we hoped maybe it would, or even, it's not really part of it," Carlson said. "So we're like, hey, let's put that in front of the paywall and let millions more people read it."
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