VIP+ mines insights from the intersection of entertainment and gaming — straight from the minds at Pixel United, Riot Games, Meta and more
When games like “Fortnite” and “Among Us” seemingly explode from obscurity and become household names in a matter of months, it can be difficult to predict outcomes in the video game space.gathered several leaders in the space together for its Gaming and Entertainment Breakfast last week alongside presenter Pixel United.Live services are propelling mobile gaming — and more.
“We sit in the mobile games business, which is $100 billion dollars,” said Lang. “The way to think about it is the entire video game business is about $200 billion dollars.” Shoptaw’s description of Disney strategy describes a shift away from tie-in games coinciding with big movie releases in preference of IP being used to launch standalone game franchises instead, such as “Marvel’s Spider-Man" at Sony Interactive Entertainment, whose games have sold more than 33 million copies, and EA’s “Star Wars Jedi” series. Both franchises have new entries expected in 2023.
“It’s been really exciting for us to cultivate this incredibly rich animation pipeline, but that’s only one medium,” said Merrill.
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