The head of Instagram insisted in a post on Friday that the platform’s new Twitter competitor, Threads, is not just a Twitter dupe. Instead, he envisions Threads will provide a “less angry” alternative where hard news and politics will be less dominant.
Instead, he envisions Threads will provide a “less angry” alternative where hard news and politics will be less dominant.
Mosseri’s post was in reply to The Verge editor Alex Heath, who had posted a question about how Meta, which has deprioritized news on its platforms, can succeed in supplanting Twitter without courting the media. Meta CEO Mark Zuckerberg claimed that more than 70 million users had signed up for Threads by Friday morning, less than two days after the app went live. Meanwhile, Twitter—which is recovering from backlash to recent changes by owner Elon Musk—has respondedBut in Mosseri’s view, Threads isn’t trying to dethrone Twitter . Instead, its goal is to lure a user base that isn’t interested in politics or “hard news.
Mosseri’s comments come as Meta is mired in a battle with Canadian politicians who want the company to compensate news publishers for news shared on its platforms. Meta responded by saying it would halt Canadian users from accessing news articles on its sites.
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