Instagram debuts new age-verification tools in UK and EU

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Instagram debuts new age-verification tools in UK and EU
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Users now have the option to record a video of themselves that will be analysed by age-estimation technology.

ask three adult users to vouch for themInstagram says it already uses artificial intelligence and in-app reports to help determine whether users are under 18 and, indeed, under 13, its minimum age.

But according to research commissioned by UK media regulator Ofcom, one in three children lies about their age to access adult content on social media.are set to private by default, to reduce unwanted contact from strangers use in-app notifications known as "nudges" to encourage users to explore a range of content or spend less time on the app

Instagram public policy director Tara Hopkins said video age verification was an "important step" in delivering safer and better experiences for teenagers on the platform. "We want everyone to experience Instagram in a way that's appropriate for their age, which means we need to know how old they are - and this is a challenge across our industry," she said.It has now extended its partnership with UK digital identity provider Yoti to use them to verify age.

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