For Instagram’s 10th anniversary, the company celebrated by expanding its video shopping features.
When Instagram headed into its fifth year of business, cofounder and then-chief executive officer Kevin Systrom was quoted at the time saying, “When we built it, we built it for photo-nerd hipsters in San Francisco, like myself and my cofounder [Mike Krieger], who listen to Modest Mouse and wear plaid.”Instagram, which turns 10 on Tuesday, has emerged as a major social channel for the fashion and beauty worlds, and not just for sharing.
“We started seeing this appetite to shop through a longer-form video, especially when there are these gorgeous campaign videos that are being shared,” Nam added. “Whether it’s Reels or feed Stories or IGTV or Live, they discover products and are inspired at every touchpoint,” Nam explained. “And so we want to make shopping easy, wherever our users are being inspired.”
At the time, media reports described how the cofounders butted heads with Mark Zuckerberg — an issue that seemingly hasn’t surfaced with Mosseri, who rose up through Facebook’s ranks and is close with the Instagram parent company’s ceo.At a London event in 2013 — roughly a year and a half after Facebook bought Instagram — Systrom weighed in about artistic versus commercial imagery on his platform, saying, “I don’t think it’s so much a boundary as it is a balance.
For a popular, visually driven network like Instagram, which is filled to the brim with style-obsessed users and influencers, shopping was likely always going to be its ultimate destination.
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