Instagram has added new features to better help users understand if and why their content is eligible to be recommended to non-followers, and what it can do to change that if it is not.
, Instagram says that having its algorithm recommend content is one of the best ways to reach new followers and grow an audience, but understanding how to get content recommended has been amorphous and difficult to parse.
“That’s why it’s important to us that creators understand our guidelines and are able to know if something they’ve posted or have in their profile may be impacting their reach to non-followers,” Instagram says. “It’s also why we’re introducing the ability to disagree with our decision so our review team can take another look as quickly as possible and we can continue to improve our detection technology.”
To that end, Instagram is rolling out an update that adds three new features: the ability to check if an account’s content can be recommended, visibility to understanding what issues exist if not, and recommended ways to fix those problems. The changes allow a user to see if they are eligible to be recommended to non-followers in places like Explore, Reels, and Feed Recommendations to start with, and if an account’s content is deemed ineligible, the app will show a sample of content that it has determined may go against its
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