Instagram’s Short-Video Feature Reels Debuts in U.S. as Threats to TikTok Mount

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Instagram’s Short-Video Feature Reels Debuts in U.S. as Threats to TikTok Mount
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Facebook’s Instagram is challenging the empire that Chinese upstart TikTok has built on user-generated dance videos, comedy skits and viral challenges

Facebook Inc.’s Instagram has launched a short-video feature in the U.S., challenging the empire that Chinese social-media upstart TikTok has built on user-generated dance videos, comedy skits and viral challenges.

The home-market debut Wednesday of Reels continues a practice within Facebook—and elsewhere in Silicon Valley—in which it takes inspiration from competitors and then launches similar features in its own products. Reels is a major investment for Instagram, showcased prominently within the app and buttressed by video...

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