Instagram is launching a new video tool that’s nearly a copycat of popular video app TikTok
Instagram said it has seen the recent popularity of short-form videos set to music, both on its platform and elsewhere, and that it hopes to give the 500 million users who view Instagram Stories each day a new way to create and share videos. "Instagram Stories has always been a home for expression and we believe this new format has huge potential to enable more creativity for people," Robby Stein, Instagram's director of product, said in a statement to Business Insider.
Reels launched Tuesday for both iOS and Android users in Brazil, can be found as a new shutter mode under Instagram Stories, next to Boomerang and Super-Zoom. Users can share Reels videos to their Stories, or more privately with Close Friends or via direct messages. During the testing phase, Instagram will feature some users' videos in a new Top Reels section of the Explore tab in an apparent effort to replicate the virality seen on TikTok.
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