The Brazilian butt lift was the hottest growing segment, surging 19 percent with more than 24,000 procedures last year, plastic surgeons say.
Under pressure to look good on Instagram, millennials inspired by Kim Kardashian's curves helped drive a record number of Brazilian butt lifts and a booming plastic surgery market in the United States last year.
Snapchat"gives people an idea of what they want to change about themselves in ways that aren't necessarily possible," said Dr. Alyssa Golas, clinical assistant professor of plastic surgery at NYU Langone Health."I think that's also had an effect of age of people coming in. We're seeing a lot of younger people come in."
There's also less stigma associated with elective procedures as celebrities like Kylie Jenner publicly discuss some of the work they've had done. Last year, Botox, chemical peels, soft tissue fillers, microdermabrasion and laser hair removal saw a slight jump in the amount of procedures performed since 2017. But compared with 2000, the shift is much larger. Botox injections, for example, had an 845 percent jump in procedures performed from 2000 to 2018.
That's also seen with body contouring procedures. Large breasts are still in vogue, but so are big backsides and tiny waists. Buttocks augmentations, which the group started tracking in 2013, have more than doubled since then. Breast enhancement is still the No. 1 elective surgery, but growth has stagnated since a recent peak of 347,527 in 2007 to 313,735 last year, according to the plastic surgeons group.
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