The designer enlisted some friends to remind you it only takes two minutes to register to vote.
Author:Ana ColónPublish date:Sep 17, 2020Last New York Fashion Week, Tanya Taylor said goodbye to all of that — the mad dash leading up to your allotted time slot on the calendar, the back-to-back debuts saturating everyone's social feeds, the crowds of Spring Studios. She instead gave her customers a humorous, self-aware look at the pageantry of fashion week — and at her Fall 2020 collection — through a series of comedy sketches.
These videos are also part of Taylor's continued involvement with Fashion Our Future 2020. Before the campaign even came to be, she was on a group text with a whole bunch of American fashion designers. "We had a standing Zoom call every Monday at noon, which I was so grateful to be a part of — Prabal [Gurung] texted me like, 'You should be a part of this.' I was like, 'Sign me up,'" she remembers.
That's not to say there won't be looks: The cast is wearing pieces from the brand that are currently available for purchase, but the intent isn't to "commercialize their participation," according to Taylor: "It was just more to make them have nice clothes to wear." "It just felt like if there's any time to do something a little more radical, it felt like this season," she adds.
The first time Taylor explicitly engaged with politics through her company was during the 2016 presidential election, when she designed a T-shirt for the Clinton campaign. "We sell to every state in the United States. We're widely distributed, so I definitely was aware of the risk [at the time], knowing that some of our customers wouldn't agree with those beliefs," she recalls.
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