'You’re seeing people flock to impact investing, and now there are the returns.”
Eric Lemelson, a philanthropist and vineyard owner in Oregon, has been focused on clean-energy investments for nearly 20 years. Advisers say wealthy investors are considering impact investing.Impact investments, which aim to promote a social good or prevent a social ill, have significantly outperformed traditional bets during the coronavirus pandemic. And their returns are enticing hesitant investors to rework their portfolios.
Over all, 64 percent of actively managed E.S.G. funds beat their benchmarks versus 49 percent of traditional funds through the first week in August, according to research from RBC Capital Markets. “A few years ago, venture capitalists scratched their heads at an egg farm,” said Dave Kirkpatrick, managing director at SJF Ventures, which was one of the first private investors in the farm. But Vital Farms, which grew through private investment before going public at the end of July, is valued at more than $1 billion.
The coronavirus crisis may be a turning point for wealthy investors, whom advisers have long seen as a key constituency to expand the market for investments that aim to do good and still provide solid returns.
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