Irene Zhao’s influencer platform SO-COL is raising funds at a $100 million valuation

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Irene Zhao’s influencer platform SO-COL is raising funds at a $100 million valuation
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EXCLUSIVE: Irenezhao_'s influencer platform SO-COL is raising funds at a $100 million valuation by RyanJamesWeeks

SO-COL is raising fresh funding in a round led by Blockchain Capital.

“We are helping all the creators and influencers who are completely web2 to get into web3 by giving them a very simple user interface,” she said. “They can actually use their Apple Wallet, any wallet they have, to buy anything on our platform.” Zhao describes SO-COL as a ‘web2.5’ play — bridging the gap between crypto natives and internet users who are as yet unfamiliar with tools like NFTs. The company is working with Stripe to offer traditional payment methods for fans, and with StarkEx, the Ethereum scaling platform, to try to trim creator fees, she added.

SO-COL will assist creators with a wide variety of NFT-based projects, providing both technology and consulting services.

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