As Ariana releases her venture into the world of makeup, beauty is becoming a new way for fans to show their love and appreciation for their faves.
earlier this year. Becky, a 25-year-old Harry stan since day one of his One Direction days, says the star has definitely had a big impact on her own self-expression, especially since he flourished in his solo career."A lot of us fans are comforted by the fact he is so confident in what he wears, and it makes us more confident to be ourselves in our own choices.
By turning their music, art and personal style into a beauty brand, pop artists form a culture around their brand that becomes a tool for the fans to explore their own creativity with. A"thank you, next" T-shirt can instantly show you're a fan of Ariana's, but creating a makeup look from a-inspired eyeshadow palette showcases the ways in which the singer has fuelled your self-expression and creative identity. Your beauty looks can become an ode to the artist themselves.
This is what's happened for some of the more established brands and Lady Gaga fans use Haus Labs, which has been around since late 2019, to interact with each other and support their makeup journeys.era was especially impactful on her identity by introducing her to"queer sensibilities, gender non-conformity and campy realness at a young age", works with other Gaga-fan MUAs to create looks that honour their faves most iconic beauty moments.
Cate and other fans take Gaga's highly-conceptualised ideas and run with them in their own makeup projects, discussing between each other how best to execute gluing metal spikes to their eyes or creating their own kindness punk tribe based off of the warring alien armies in the “Stupid Love” music video. “I came up with the lavender 'creative rebellion tribe' and created a whole mythology around it, like Gaga did.
Haus Labs aren't the only brand putting the fans front and centre. Many of these pop star-lead beauty brands choose to feature their iconic figureheads sparingly. Instead, the accounts are dedicated to the fans themselves, fostering close relationships with their followers and celebrating their own self-expression. Both
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