'Colleges love touting famous alum and people who are doing big things.”
Oftentimes dismissed as superficial, narcissistic and even the downfall of society, social media has served as a gateway to entry for some college hopefuls.actor Lori Loughlin and husband Mossimo Giannulli were accused of paying exorbitant sums of money to allegedly aid their children's acceptance into the University of Southern California.
“The reality is 70-hour work weeks, running a team of ladies based all over the world, and managing multiple businesses under The Blonde Abroad umbrella,” Rich said. “A student who generates a major following on their fitness Instagram, then takes some of that money and maybe funds physical education classes in their local school district that couldn't afford physical education anymore, because they were really interested in youth health and preventing diabetes or other chronic conditions, that student would certainly stand out,” Shirag Shemassian, founder of Shemmassian Academic Consulting, said.
If packaged in the right way, Gupta said being a social media influencer could “absolutely” be just as impressive to an admissions committee as being captain of a football team. Colleges want “movers and shakers,” that are paving their own way. Depending on the student's level of involvement, an influencer may even have a better shot at getting into an elite school than someone who participated in more traditional activities.
It's not a conversation best reserved for the future, but one that is happening right now and some students already successfully touted their social media clout.
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