Four Loko’s hard seltzer push feels like a desperate attempt to stay relevant in a market that has left neon malt beverages behind
, if not the entirety of 2019. But it is now November, past the autumnal equinox, when bars are adding spiked toddies to the menu and everyone is breaking out their SAD lamps. As much one loves White Claw, it is perhaps not hard seltzer season anymore.
Despite that,its addition to the canon, even earlier than they wanted to in order to compete. Sure, it’s 12 percent ABV instead of the initially advertised 14 percent and is Black Cherry flavored instead of Blue Razz, but at least Four Loko is in the game.
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