More and more Americans appear to be drinking cow's milk during the pandemic
Perhaps it's a creamy white comfort drink that's reminiscent of childhood, or just another alternative to water, tea, soda and coffee.
Whatever the reason, more and more Americans appear to be turning to cow's milk during the pandemic. Sales of cow's milk totaled $4.5 billion for the 20-week period that ended on July 18, an increase of 11.7% compared to the same period last year, according to Nielsen data. A thrilled dairy industry has jumped on that bandwagon with a relaunch of the iconic"Got Milk?" campaign of yesteryear.
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