In this week’s The Contenders, while superstars Taylor Swift and Luke Combs aim to replace Wallen at No. 1, an out-of-nowhere newcomer may soar past them all.
is a midweek column that looks at artists aiming for the top of thecharts, and the strategies behind their efforts. This week , Wallen’s “Last Night” is just three more weeks at No. 1 from tying the Billboard Hot 100’s all-time record – but his position is growing more precarious, thanks to growing hits from Luke Combs and Taylor Swift, and a runaway viral hit from Oliver Anthony Music.: Wallen secured his 16th week at No.
However, “Last Night” continues to slip in its footing, as the song again falls in all three chart factors this week – down 11% to 59.6 million radio airplay audience impressions, down 2% to 26.3 million streams and down 22% to 5,000 downloads in the Aug. 4-10 tracking week, according to Luminate. Its numbers are still impressive – and it even rebounds to No.
“Rich Men,” which is officially credited to Oliver Anthony Music, jumped to the top of the iTunes chart on Friday, and since officially arriving on streaming services over the weekend, has risen to the top three on both Spotify and Apple Music’s daily tallies. Though its radio play is minimal, if its sales and streams totals stay that robust, Anthony’s breakout hit will certainly be a contender to topple “Last Night” at No.
With airplay also still growing – the song climbs 5-3 on Radio Songs this week – “Summer” is currently performing at its peak so far. Whether it will be enough to both pass a fading “Last Night” and fend off a surging “Rich Men North of Richmond” remains to be seen. Prior to the debut of “Rich Men,” Combs’ Tracy Chapman cover seemed to have the inside track for the No. 1 spot, as the song right below “Last Night” on the Hot 100 since the beginning of July.
Will it still have a chance to reach No. 1 next week? Potentially, but its numbers have also been trending in the wrong direction, with both its streams and sales declining last week – though its airplay continues to rise, with the song hitting the Pop Airplay top 10 for the first time. It will need another big jump in airplay, as well as a rebound in streams and possibly sales, to have a real chance of becoming Combs’ first No. 1 next week.
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