After a two-year absence, SanDiegoComicCon is back and stronger than ever, reminding everyone why it is still the apex of pop culture.
The place? Hall H at the San Diego Comic-Con. The time? 2019, almost a full year before the COVID-19 pandemic hit us like a truck and changed our lives forever. The surprise? Kevin Feige and a stage full of superstars, including A-listers, Oscar winners and nominees, and everything in between, gathered for a photo after the Marvel honcho revealed the entire slate of Phase 4 projects following the massive success of Avengers: Endgame.
For the love of the art The now-iconic picture of the Phase 4 team posing together perfectly summarizes what Comic-Con once meant to the pop culture landscape. It was the event by excellence, the place where big things happened, announced by even bigger names. “Nerd” culture thrived, creativity reigned, and fantasy ran rampant. Comic books and superheroes were the cool kids, but there was room for everyone, and everyone was invited.
To be at Comic-Con was to be a big freaking deal. The convention was chaotic and wild, an explosion of escapism and imagination and an open invitation to sink into the depths of our inner geek. Thor and Mister Spock chatted in the snack line while the Fourth Doctor and Sailor Moon took pictures together. Hell, it was the place where Henry Cavill wore a Guy Fawkes mask and walked around unrecognized. Everything was possible at Comic-Con.
True to its need to market its latest offerings, Hollywood looked for other options. There had always been other conventions — Disney had D-23 and its investor day, and at least two other major gatherings were already operating under the Comic-Con title. COVID prevented those too. Suddenly, Hollywood needed to do something it famously dislikes: thinking outside the box.
Just because DC organizes a convention doesn’t mean everyone will want to attend. Warner Bros. learned that the hard way.
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