Is Sony Finally Realizing its Global Cross-Media Potential?

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Is Sony Finally Realizing its Global Cross-Media Potential?
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Sony’s music division has long tried to spin the idea that it’s uniquely connected to Sony Corp's other powerful divisions. Now, that connection might be real

, by RCA Records on November 7. Major league Sony-signed artists such as Khalid, Alan Walker and Bring Me The Horizon have contributed original recordings toSony Music Group CEO & Chairman, Rob Stringer, told an audience at Goldman Sachs’ Communacopia event in New York last month thatwill “innovate for the first time on how music is embedded in a game,” and that SMG will be working closely with PlayStation to promote thealbum.

. Mackay therefore plays a vital role in the fortunes of “One Sony,” by ensuring that artists signed to the company benefit from opportunities presented by movies, TV shows and video games being developed across the wider Sony corporation., Mackay is currently working on a TV show devised and executive-produced by Sony-signed country superstar Brad Paisley, due to air on ABC later this year.

As for the prospects of “One Sony” in the years ahead, he adds: “Thanks to how collaborative the other Sony companies have been, we’ve made significant strides – it’s just the beginning of what we can create together.” which has serviced the global industry with news, analysis, and jobs since 2015. He writes a weekly column for “Rolling Stone.”

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