The femtech market has the potential to garner $1.3 billion worth of investments in 2020.
Are we breaking a new path for women's technology products or going down the same road?
While women make up 50% of the global population and have specific healthcare requirements, the funding from the investment community has been rather slow until recently. The year 2018 was a banner year in the Femtech world. The market garnered nearly seven times more funding in 2018 compared to 2013 and stood at $650 million . The current year is being touted as Femtech’s billion-dollar year.
The stigma surrounding women’s issues—menstruation, fertility, pregnancy, nursing and menopause—have resulted in hushed boardroom discussions with investors who are mostly men. A colossal 94% of decision-makers in US venture capital firms are men and this makes it extremely difficult for women founders of Femtech companies to freely discuss their health issues. The majority of male investors struggle to understand the true value proposition of Femtech products.
Big tech companies are also contributing to investors and entrepreneurs becoming more confident in investing time and money on Femtech. Apple is developing its position in healthcare, and a key focus area is women’s health—indicating the importance of women as a healthcare customer and the value to personalized care. Apple launched a “comprehensive” health tracking service—HealthKit—in 2014 but did not include women’s reproductive health as a parameter to track.
This article was written with contributions from Chandni Mathur, Digital Health Industry Analyst in Frost & Sullivan’s Transformational Health Practice.
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