Colin Cowherd and Joel Klatt discuss the impact Deion Sanders has had on growing interest in college football, comparing it to what Tiger Woods did for golf.
coach and Pro Football Hall of Famer has brought buzz like no other coach has to the sport just five games into his tenure. Following a one-win season in 2022, Sanders' Colorado squad has already won three games , drawing a ton of viewers along the way.despite the Buffaloes trailing by at least two scores for most of the game, making it the most-watched game of Week 5. All five of Colorado's games rank in the top eight for the most-watched games in college football this season.
"As America's honesty broker, people would come up and say, ‘All you do is talk about Tiger,'" Cowherd said, recalling his days as a sports talk radio host in Portland, Oregon."I'm like, ‘Yeah, because the rest of the dudes in bad slacks don't move the meter.' So, my argument was that Tiger wasn't over-marketed, he was appropriately marketed. There's a lot of stuff at FOX that we promote, Deion's not over-promoted. He's appropriately promoted.
"It's wild," Klatt said of the draw Sanders has brought."There's a little bit of a Tiger phenomenon [with Sanders]. I believe he's not just aggregating the existing college football market, he's aggregating a different sector of sports fans that are now interested in not only Colorado but also college football, which is great for the sport.
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