Let's get on all screens
What a wild week it's been for Meta's new social media platform. The app launched like a rocket on iOS and Android a little over a week ago and quickly amassed usage numbers that would thrill any startup app. At last count, it had 100M users but a new report reminds us that social media success can be fleeting and social media users are incredibly fickle.
I had this thought, though not for the first time, after reading about the latest Threads usage and engagement stats from SensorTower.that Threads engagement tumbled by 50% and, according to Similarweb, active daily users fell by a quarter since peak usage on July 7.
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