'This is the best under eye concealer I've used. I also used all over my face for blemishes, freckles, etc it covers everything.'
"We believe you should feel powerful and confident in your real beauty. Because feeling beautiful is your right" is the opening line of IT Cosmetic's mission statement. Founded in 2008, the beauty brand was developed with leading plastic surgeons to "provide women with innovative, problem-solving skincare and makeup products".
Infused with 'skin loving' peptides, hyaluronic acid, and hydrolysed collagen, the 'highly pigmented' formula helps the skin 'appear younger' while it works on covering up imperfections. The concealer comes in 24 shades and can actually be used as a foundation too - the brand recommend using a small amount at first as a little goes a long way.
Another reviewer said: "Best concealer for me! I've used this concealer for many years, at 75 years old, I can count on IT to cover my flaws and give me a great smooth flawless canvas to complete my make up!"
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