It just got easier to recycle your beauty products: As the first major retailer to offer a recycling program for all brands, Nordstrom pledges to take back 100 tons of beauty packaging by 2025.
of packaging every year, and much of this waste is not collected by curbside programs,” says Sue Kauffman, TerraCycle’s North American public relations manager. “Many of TerraCycle’s recycling partnerships are mail-in programs that invite consumers to send in product or packaging waste that is specific to the company that produced it or whom we’ve partnered with,” Kauffman notes.
In their next act, beauty products take on the form of anything from outdoor seating to hardware store supplies. “After TerraCycle receives the collected waste, the material is consolidated into large volumes before it is shredded and sorted by material type. From there, it is cleaned, melted, and recycled into a wide range of new plastic products, such as park benches and picnic tables,” Kauffman explains.
Ideally, educating consumers about the impossibility of incorporating certain items into a circular beauty economy will encourage them to seek alternatives or pare down their overall use. Instead of a pressurized can of shaving cream, one might opt for, for example.
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