The Mandalorian’s breakout star continues to thrive, defying the life expectancy of most memes
December 4th — a couple of days after the episode in which Baby Yoda drank soup — with a perfect interest score of 100. The meme admittedly dipped a bit after that, but asnears the end of its first season, Baby Yoda seems set to defy the usual life expectancy of most memes and ride off into 2020 as strong as ever.
, as a whole, is an interesting litmus test of just how successful a giant entertainment conglomerate can be when it comes to wringing a piece of previously existing IP for all its worth. One might measure success in Disney+ views/subscriptions or award nominations — but, in 2019, maybe the measure is whether or not you can proffer up a bit of fan service and hope the Internet latches onto it, turns it into a meme and does all your best viral marketing for you, free of charge.
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