Cyber Monday is having its biggest sales day ever, following an already record-breaking Black Friday and Thanksgiving, according to sales reports
Americans will spend a record amount of money this Cyber Monday following an already record-breaking Black Friday and Thanksgiving, according to three different sales reports. Adobe Analytics projects that Monday will be the largest online shopping day in US history with $9.4 billion in sales — a 19% increase from last year. So far, sales have surpassed $470 million and Adobe expects the final four hours of the day will account for 30% of the day's revenue.
Salesforce also projects new records for Cyber Monday with Americans spending $8 billion, a 15% increase over last year. The sales extravaganza is also taking off on a global scale, with sales for Monday growing 12% over last year to $30 billion. Roughly 75% of shopping done over the previous weekend was on a mobile device, which Salesforce said was"another groundbreaking period" for mobile.
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