Phrase used by 4Chan in troll campaign has ties to white supremacy and neo-Nazism.
A New Zealand-based online auction site has removed a T-shirt bearing the slogan ‘It’s okay to be white’ from sale following criticism.
"Wear this shirt as a white person to troll your local Communists, or wear this shirt as a brown person to troll stuck-up middle-class urbanites. Either way it's funny!" "We knew there was some ambiguity associated with this phrase so it's been a tough one for us to wrestle with,” Hiotakis said in a statement.
The 'It’s okay to be white' slogan gained prominence after it was used in a troll campaign by the infamous image board 4Chan. The idea was that stickers featuring the seemingly innocent statement would crop up in public places and be perceived as racist, causing a media backlash.
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