Turns out, in-store testers could be gone for good.
for the first time," says Blanch. "Our hope is that consumers that are new to coloring their hair at home will leverage virtual try-on to get the perfect shade and watch our customized YouTube content via experts on how to apply the product to make it last."
The growth of AR and AI technology during the pandemic has been so successful, in fact, that makeup apps like YouCam are using their technology to help keep other beauty businesses afloat.
"As for the YouCam app users in response to record high in-app activity, we extended our service hours for the on-demand Beauty Advisor 1-on-1 consultations, as well as the livestream beauty tutorials to help meet demand," says Chang. "We are also rolling out inspiring new digital features and effects to encourage users to share their support for the front line workers during this challenging time.
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