.jackieaina is launching her own company, and no, it's not beauty — yet.
The beauty content creator has previously collaborated on foundation and makeup with established brands such as Too Faced and Anastasia Beverly Hills. Over the past couple of months, Aina has been sharing content to a separate social media account, Forvr Mood, which is the name of her first company.
Prior to launch, Forvr Mood accumulated a wait list of more than 45,000 people. It sold out of pre-sale inventory within minutes — despite not revealing details of the brand or the product lineup before launch. “The reason why we decided to [launch with a lifestyle company] is because makeup requires a lot more testing and more standardizing,” Aina said. “There are some products that I’ve been developing for my — hint, hint — future makeup line for almost two years.”“People want to be able to touch, feel, smell and that’s extremely important to me,” she said.
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