Jake Cohen chats with The Inquirer about everything from baking challah in a Speedo to imposter syndrome ahead of promoting his new book, 'I Could Nosh,' at The Weitzman Jewish Museum.
— who in promotion of his latest book called Cohen “the king of nosh” — at the Weitzman National Museum of American Jewish History.“I’m so excited to be in conversation with Mike,” Cohen told The Inquirer. “It’s super special because when I was choosing moderators, I wanted people I was friends with. I wanted people who are excited about me, who have been to my home, or who have experienced my cooking.”, hit shelves in 2021. He describes it as “the young entertainer taking on the holidays.
“My confidence is still riddled in imposter syndrome. But it’s understanding how the internet works,” he said. “It only works with radical candor and authenticity. If the version I’m selling online is different from my work, why would they buy my books?” Organizers at The Weitzman Museum say that authenticity is connecting with its audience, to the point that Cohen’s book event sold out weeks ahead of his tour stop. They’ve since added an online option for people who couldn’t snag an IRL ticket in time.
Over the years, The Weitzman Museum has started to stake its territory as a place for Jewish chefs to launch their cookbooks. Last year, the museum hosted culinary historian Michael Twitty; Joan Nathan, who’s known as “the matriarch of Jewish cooking;” and Sephardic food historian and chef Hélène Jawhara Piñer.
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