Jake Gyllenhaal details his favorite lox order, his fascination with loofahs, and his aquatic adventure as the face of Prada's new fragrance.
it seems, is neither here nor there. Wearing a black turtleneck in a stark white room, he looks like a Kubrickian technocrat beamed in from a parallel civilization. “We took a long trip to Mars. This is from Mars,” he reports back to Earth, with a word of assurance. “We brought plenty of water, so it's okay.”
So the presentation of what Prada wanted to do, and what Johan wanted to do, was [let’s] put you on a boat, this beautiful boat and this expression of technology and artistry. It is really gorgeous, this boat, and it actually sails. It’s not just someof adventure. It’s for real—even though there's a fantasy part of it. I think the fragrance is about people who want adventure and want to be active, not only externally but also within themselves.
Often in such campaigns the character you play might reflect some version of yourself. This guy in the Prada windbreaker on the red boat—what do you share with him?
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