James Avery recently released its first-ever Fiesta medal as a giveaway to the first 100 customers at its various locations, and the medal is now one of Fiesta's most expensive and sought-after pin-ons.
The first-ever Fiesta medal by James Avery was given away April 14 to the first 100 customers at participating locations with any purchase. All 24 stores ran out of medals the same day. Now it's selling for more than $100 on eBay.got gobbled up faster than a bracelet charm for chicken on a stick. Now the jeweler's limited-edition giveaway is selling for more than $100 on the secondary market, making it one of Fiesta's most expensive and most sought-after pin-ons.
"We have medal collectors here at James Avery, so we knew it would be a popular item," Chief Product and Revenue Officer Karina Dolgin wrote in an emailed statement."However, we didn’t realize how fast they would go." The medal mania started at 10 a.m. April 14, when participating James Avery stores started giving away the medal to the first 100 customers with any purchase. Some locations had lines hours before the doors opened. By the end of the day, all 24 stores offering the medal were completely out.
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