James Cameron's Legendary Aliens Moment Is No Legend
: Cameron walks into a conference room at 20th Century Fox filled with studio executives. He goes straight to the whiteboard, and writes the word “Alien” on it, and waits a beat. Then he adds an “s” to it, making it “Aliens.” Another beat, and then he adds two vertical lines to the “s,” transforming it into “Alien$.
“I was sitting with the three producers, and we were in the office of the then-head of 20th Century Fox. And I said, ‘Guys, I got an idea for the title. And it goes like this.’ And I wrote, ‘Alien’ in large block letters. And I put an S on the end. I showed it to them. I said, ‘I want to call it, because we’re not dealing with one. Now we’re dealing with an army, and that’s the big distinction. And it’s very simple and very graphic.’ And I said, ‘But here’s what it’s going to translate to.
It’s a simple pitch, but sometimes simple approaches work best, and it certainly did here. Cameron only had two movies under his belt at that point—
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