Roc Nation bought a full-page ad in a popular Italian newspaper calling on fans to denounce racism in soccer after Romelu Lukaku was berated by 'fans' who made monkey sounds during a Coppa Italia game this week.
Back then, Romelu, who again converted on a PK, was subjected to similarly gross behavior after his squad defeated Cagliari.
Roc Nation talks about the power of soccer to unite and then goes on to ask people around the world to take action to stop these ugly acts. "We call on the worldwide community of sports - players, team owners, artists, brands and all fans - to denounce this racist behavior and hold bigots accountable to a human standard. One which upholds decency, respect and compassion for others."
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