Jennifer Lopez and Alex Rodriguez invested in the coffee brand Super Coffee cofounded by ForbesUnder30 honorees
in 2018. Then, the DeCiccos didn’t get a deal, nor an offer from any of the sharks . At the time, the three of them asked for a $500,000 investment in exchange of 4.5%. Today, at a $240 million valuation, 4.5% share would amount to just under $11 million.
With the investment, JLo and ARod join a growing list of celebrity investors that have acquired a stake in Super Coffee, which already includes actor Patrick Schwarzenegger, Green Bay Packers’ quarterback Aaron Rodgers, Denver Nuggets’ center Mason Plumlee, and former NFL MVP Boomer Esiason, among others.
The company was started in 2015, when the youngest brother Jordan, who was a starting basketball player at Philadelphia University, started brewing coffee in his dorm room as a way to stay up late nights and manage a busy student athlete schedule. Once they turned it into a company, Jim left his job as financial analyst for The Blackstone Group, the middle brother Jake stayed on for just one more year to get his undergraduate degree, and Jordan decided to drop out of school to accept the Peter Thiel Fellowship.
The NY-based enterprise currently has 90 full-time employees and has seen an explosive growth in revenue since its inception. In 2016 Super Coffee made $200,000 in sales, in 2017 it was $800,000, in 2018 it grew to $3.5 million, in 2019 it was $26 million, and in 2020 their estimates are that they’re going to clear $70 million in sales.
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