.JLo scored a hot new partnership with Coach 👀
. But 2020’s already shaping up to be even bigger for the multi-hyphenate star, with her highly-anticipated upcoming Super Bowl show with Shakira and now, a hot new partnership with Coach.
Lopez announced the campaign on her Instagram, sharing her thrill at what’s to come with her 105 million followers. “I’m so excited for this collaboration with Coach” she said. “It is a timeless brand that I’ve always been a fan of and the upcoming collection really speaks to my personal style –– an uptown downtown mix.”
Starting in spring 2020, Lopez will appear in ad campaigns for leather goods, ready-to-wear and footwear company. The relationship builds on the long-time relationship between the two — Lopez carried Coach bags as early as her 2002 video "All I Have" with LL Cool J. In the upcoming campaign, she’ll be shot by Juergen Teller, who’s captured the likes of Yara Shahidi and Jemima Kirke in iconic locations for previous Coach campaigns. One year ago, Michael B. Jordan became the
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