Anastasia Soare, the woman behind Kim Kardashian, Jennifer Lopez and Oprah's perfectly shaped brows, reflects on her incredible career as her brand celebrates 25 years. Read the exclusive interview.
As her brand celebrates 25 years, the woman behind Kim Kardashian, Jennifer Lopez and Oprah's brows reflects on her incredible career: "This is the American Dream"Andrea Lavinthal has 20 years of experience as a writer, editor and content creator and has worked at PEOPLE since 2012.Before joining PEOPLE, Andrea worked at— to escape the hardships of life in communist Romania in 1989, she struggled to adjust to her new home.
“Whenever I’m speaking to any group about what it takes to be successful, I always lead with Anastasia’s story. She embodies self-empowerment, taking a skill she had a passion for — shaping brows — and turning it into a full-blown empire. After my first experience with her, I felt like I’d gotten a facelift. I’ve trusted her ever since. I’ve proudly watched her relentless work ethic in building a whole brow movement.
“My husband thought I was crazy,” she says. “I told him this is why I came to America. I needed to build my American dream.”She worked nonstop at honing her skills, and soon she had a following that included everyone from Cindy Crawford to Michelle Pfeiffer. In 1994,gave her a glowing write-up, which not only kept her appointment book full, but inspired her to open the Anastasia Beverly Hills Salon in 1997. Her own eponymous product line followed in 2000.
“Anastasia is truly a pioneer; she came to this country without any connections and has left an indelible mark on the industry. It took an incredible amount of grit, determination, and sheer willpower to become the successful entrepreneur she is today. I’m honored to call her a friend and celebrate all her accomplishments.” — Jennifer Lopez
“I’ve known Anastasia for years and she’s always so generous with her time and energy - she’s a true inspiration and always so supportive of other women and their businesses. She’s had an incredible career and 25 years is a milestone to be celebrated. Wishing Anastasia continued success for the next 25 years!”Reflecting on how far she’s come since the day she arrived in Los Angeles, there’s one moment in her career that stands out.
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