Spotify has scored a major podcasting coup, inking a multiyear licensing deal to bring 'The Joe Rogan Experience' exclusively to its audio streaming platform.
Joe Rogan speaks during weigh-ins for UFC 200 at T-Mobile Arena on July 8, 2016 in Las Vegas.Spotify has scored a major podcasting coup, inking a multiyear licensing deal to bringThe deal, terms of which were not disclosed, means that Spotify eventually will become the exclusive home for the popular podcast, which regularly ranks as one of the top podcasts on Apple’s charts. The comedy talk series will remain free and accessible to all Spotify users. It will debut Sept.
“It will be the exact same show,” Rogan said on his Tuesday morning show in announcing the move. “The only difference will be it will now be available on the largest audio platform in the world.”, the host/comedian will retain full creative control over the show and work independently from the music streaming giant, not as an employee.has built a loyal fan base as Rogan broaches topics including neuroscience, sports, comedy, health and infectious disease with humor.
Spotify has made podcasting a key arm of its audio strategy, acquiring studios Gimlet and Parcast in early 2019 and bringing pop culture and sports editorial brand The Ringer in-house earlier this year. Inking exclusive licensing deals with major podcast players is central to its strategy to woo more listeners, like when Sirius broughtLast Podcast on the Left
. Part of the pitch, Spotify has 286 million users worldwide, and its algorithm-driven playlists and recommendation tools can help super-size the audience for a show like Rogan’s. Such agreements deal an especially big blow to rival Apple, which long has been the leading podcast distributor.
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