From iconic films to music videos, legendary filmmaker Joel Schumacher left an indelible mark
but left that set feeling like his only job was to sell toys. On a fateful beach stroll with his then-assistant Eli Richbourg, Joel would decide to leave big budgets, private jets, Batman, and Grisham behind to go indie and dark, ushering in the third act of his career, which would bring, if not his most popular, his most unique and original work, in movies like.
The idea matched up perfectly with what Stephen was already reading in surveys with young viewers compiled by MTV’s research department: Young people were worried about violence, a sentiment that rings painfully true. “Our research department was constantly doing deep dives into our audience,” Friedman explains, “and listening to what was bothering them.
As a fan with a front-row seat, what I consider the period of peak MTV-Schumacher collaboration might have come when Friedman was tasked with starting the new channel mtvU. He immediately realized that bringing Joel over was a must. He involved the director in the creation of a mental health campaign calledin which celebrities from the Smashing Pumpkins’ Billy Corgan to Fall Out Boy’s Pete Wentz talked openly and honestly about their struggles with mental health.
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