John Krasinski's SomeGoodNews is moving from YouTube to CBS
The deal calls for Comedy Central Productions to produce a weekly “Some Good News” series in addition to short-form content that will be spread across ViacomCBS outlets including CBS News. It’s expected that the weekly series would premiere on CBS All Access, possibly with other windows on linear networks. The potential for the content to be featured on CBS News platforms was a big part of the draw for Krasinski.
The series blends humor with feel-good and uplifting stories from everyday people amid the coronavirus lockdown. The series debuted March 29 on YouTube and has amassed 2.6 million subscribers to the channel to date. Krasinski produced eight episodes of “Some Good News,” but with Sunday’s edition he told viewers that the show was signing off, for now.
The “Some Good News” pact reflects the new approach that ViacomCBS is increasingly aiming to take with talent deals that can be spread among a range of company assets rather than having dealmaking be confined to individual networks. George Cheeks, president of CBS Entertainment Group, and Chris McCarthy, president of Entertainment and Youth Brands, were the key players in pursuing the “Some Good News” deal.
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