The heartwarming commercial from the British retailer transports viewers on a magical journey that follows a sister's emotional quest for the perfect Christmas gift.
John Lewis has finally launched its heartwarming 2024 Christmas advert . READ MORE: Disney unveils its heartwarming Christmas advert John Lewis has finally unveiled its hotly-anticipated Christmas advert - returning once again with a festive tearjerker that viewers have come to expect.
From there, she undertakes a whimsical journey through her memories as she urgently searches for the best gift for her beloved sister. In one particularly tear-jerking scene, Sally comes across her late mother and shares a brief festive moment with her. The heartwarming commercial transports viewers on a magical journey that follows a sister's emotional quest for the perfect Christmas gift
It begins with the heroine, Sally, rushing into the store to find her sister a present - only to fall through a rack of dresses and begin a magical journey through her memories. Thankfully, the advert is equally filled with light-hearted moments - including the two sisters enjoying a skate around an ice rink before breaking into laughter as they fall onto a sofa.
In one particularly tear-jerking scene , Sally comes across her late mother and shares a brief festive moment with her As they walk away we see her sister reflected in the John Lewis window as the child from her memories. The winner will record their own version of Sonnet, which will feature in a special Christmas Day airing of the ad on TV, and the track will be officially released by BMG.
Having found the best present, with it ready and wrapped, Sally then heads outside and has a special moment with her sister who will be the gift's recipient The employee-owned business has already hailed a strong start to Christmas trading, announcing last month that sales from its Christmas shop were up 18% year on year.
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