Johnson & Johnson to Cease Selling Talc-Based Baby Powder in U.S. & Canada

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Johnson & Johnson to Cease Selling Talc-Based Baby Powder in U.S. & Canada
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Johnson & Johnson is discontinuing the sale of its now controversial talc-based baby powder.

Johnson & Johnson is discontinuing the sale of its now controversial talc-based baby powder in the U.S. and Canada.

The company said Tuesday that the decision to discontinue the product came from a wider initiative in March to prioritize products with greater demand due to the spread of COVID-19. About 100 sku’s, including the talc-based baby powder, are to now be permanently discontinued as a result of the move. J&J reasserted its confidence in its talc-base baby powder, citing “decades of studies by medical experts.”

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