A Reuters investigative report in 2018 found Johnson & Johnson knew for decades that asbestos lurked in its talc. Amid a barrage of legal challenges, the company on Tuesday announced it would stop selling its talc Baby Powder in the U.S. and Canada
- Johnson & Johnson on Tuesday announced it would stop selling its talc Baby Powder in the United States and Canada, saying demand had dropped in the wake of what it called “misinformation” about the product’s safety amid a barrage of legal challenges.
J&J has faced intense scrutiny of the safety of its baby powder following an investigative report by Reuters in 2018 that found the company knew for decades that asbestos lurked in its talc. U.S. Representative Raja Krishnamoorthi, who led the Congressional inquiry, described J&J’s decision to stop selling talc baby powder as “a major victory for public health”, adding: “My Subcommittee’s 14-month investigation revealed that Johnson & Johnson knew for decades that its product contains asbestos.”
FILE PHOTO: Bottles of Johnson's baby powder are displayed in a store in New York City, U.S., January 22, 2019. REUTERS/Brendan McDermid/File Photo An internal J&J marketing presentation from 1999 refers to the baby products division, with Baby Powder at the core, as J&J’s “#1 Asset,” grounded in “deep, personal trust” and a 2003 internal memo described it as a “sacred cow,” Reuters reported.
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