The designer has partnered up with Moncler to design his first collection of clothing
“I have come to care more about who I work with than what I work on,” says Jony Ive, former chief design officer of Apple and co-founder of creative collective LoveFrom. Later this month he will debut his first collection of outerwear, in partnership with Remo Ruffini, chairman and CEO of the billion-dollar brand Moncler.
The key innovations lie in the taslanised fabric – a treatment in which compressed air adds texture to mattify the thread – and the introduction of the magnetic Duo button that allows for fastening with one satisfying click – a sound Ive says he became fixated with during development. “We did not rush the process – we took our time until we were totally satisfied,” says Ruffini.
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