The Crown's JoshOConnor15 is taking on high fashion.
's creative lead Jonathan Anderson introduced the splinter a year ago, as an outdoorsy menswear collection complement focused on sustainability.
There's also a green philanthropic aspect involved: for every product sold, 15 euros are donated to environmental causes. That’s as good a reason as any to shop the color-blocked parkas and pants, workwear jackets, and best-in-show tie-dyed baseball caps ‘til you drop.Also of note: pieces with Loewe’s recurring “Eye” iconography, which takes the form of a drawn hand-like shape with an ocular center.
In a statement, Anderson says the Eye/LOEWE/Nature customer is “kind of day-to-day, but at the same time wants to experiment.” Think of it as something of a Loewe meets REI, then. To visualize this new release, the designer sent Josh O’Connor and Gray Sorrenti—the daughter of photographerIn Tokyo, the latter captured the former amongst the neon hustle and the fluorescent bustle of the world’s biggest city. Quieter vignettes are lensed in Fuji-Hakone Izu National Park, nestled in the shadow of Mount Fuji about 100 kilometers to the southwest of the megalopolis.
The collection and its accompanying imagery is pleasing and low-key—and refreshingly accessible. Smart move by Anderson; his runway collections often receive critical acclaim, but are not, as he says, “day to day.”
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