JPMorgan Chase offered customers financial advice. It didn’t go well.

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JPMorgan Chase offered customers financial advice. It didn’t go well.
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If their balances are low, JPMorgan Chase suggested customers “make coffee at home' or 'eat the food that’s already in the fridge.” It didn’t go well.

JPMorgan Chase CEO Jamie Dimon testifies before the House Financial Services Committee during a hearing on April 10 in Washington. By Renae Merle Renae Merle Reporter covering white-collar crime and Wall Street Email Bio Follow April 29 at 5:36 PM JPMorgan Chase, the country’s largest bank, attempted to offer its financially strapped customers some advice Monday. It quickly backfired. —

JPMorgan Chase’s brief attempt at levity turned into a social media misadventure with some of the banking industry’s biggest critics, including presidential candidate Sen. Elizabeth Warren , denouncing the tweet and some asking Jamie Dimon, the bank’s chief executive, to apologize. Hey @Chase, try paying your workers more. Families aren’t spending frivolously; they’re trying to pay rent. pic.twitter.com/XwQi2GisU5

“Our #MondayMotivation is to get better at #MondayMotivation tweets. Thanks for the feedback Twitter world,” the bank said on Twitter.

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