Lindt & Spruengli's foil-wrapped chocolate bunnies deserve protection from copycat products, Switzerland's highest court ruled on Thursday, and ordered German discounter Lidl to stop selling a similar product.
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Lindt beats Lidl in the battle of the bunnies; Swiss court orders grocer to destroy their chocolateSurveys provided to the court showed that consumers, familiar with Lindt’s foil-wrapped chocolate bunny, were likely to be confused by the Lidl product.
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Chocolate bunnies sold at Lidl must be destroyed, Swiss court rules in trademark caseAccording to Lindt, Lidl's chocolate bunnies match the shape and features of their own candies, making it hard for customers to distinguish between the two brands. Lindt also submitted public opinion polls about the two products.
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