The ‘Jumanji’ franchise is extending to theme parks, rides, hotels and more
Merlin Entertainments’ theme parks and experiences include LEGOLAND, Madame Tussauds and SEA LIFE. The company counts 135 tourist attractions in 24 countries across Europe, America, Asia and Oceania. The new multi-territory deal supports Merlin’s broader global strategy to engage and work with leading IP and brands which already include LEGO, Marvel, Peppa Pig, and CBeebies. The agreement is also a pivotal step for Sony to exploit its film and TV franchises across other ancillaries.
Jeffrey Godsick, EVP of Global Partnerships and Brand Management and Head of Location Based Entertainment at Sony Pictures Entertainment said, “Merlin is the ideal company to bring the world ofto life. Their commitment to strong storytelling, quality of craftsmanship and fantastic guest experiences ensure that fans ofwill be fully immersed into the worlds of our films and have an unforgettable experience. I am very pleased to expand our relationship with the great team at Merlin.
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