'I get butterflies before doing something that is culture shifting. Normally when I have butterflies it’s when I’m on the verge of triumph. It’s weird.' - juneAmbrose
Pushing culture forward is not an easy task, but June Ambrose has the intel on how to do it. The legendary, award-winning creative director celebrated Puma’s 75-year history with a high-power immersive New York Fashion Week show.
AMBROSE: I overslept, so makeup and hair were here at 9:30 and I went to bed at 3:30, and I woke up at 9:30…AMBROSE: Yeah. I haven’t slept in months, to be honest. I’ve been so consumed with this show and every time I close my eyes I’m going through each look. I’m calling my team in the middle of the night. I’m thinking of something that I may have forgotten. So, sleep has been four or five hours. It’s been awful, but I’m glad that the end result was worth it. I’m feeling really good.
MACIAS: So how do you work it when you feel like you need a little inspiration? How do you get the energy?Oh, that’s a great question. I’m always looking for inspiration in different ways. For this particular show, I spent some time in the Puma archives, looking back at the classic T7 tracksuit, looking back at some of their co-branded, high-end collaborations. But I’m inspired by life itself. Life is a sport. I’m a people watcher, I like character development.
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